Starbucks CoFFEE AT HOME WEBSITE

A COMPONENT BASED SITE

As part of the team that was challenged to redesign the Starbucks Coffee at Home website, it was an opportunity to revamp the site into a cleaner, more streamlined experience for their target coffee shopper.

Highlights include:

A flexible component based system
An icon system was created to help navigate through the site
Product listing pages that have clear paths to purchase, and cross content to invite shoppers to explore recipes and new products
Fresh, ever changing content, using social media that is constantly being developed
Recipe pages that are added as seasons change and campaigns launch
Campaign landing pages that highlight new launches, and provide an entry point for coordinating banners that drive traffic to the site

Live Site: athome.starbucks.com